solar products with better aesthetics

We take a first look at Tesla’s latest solar roof tile technology with custom fittings through a new document from Tesla obtained by Electrek.

As we reported yesterday, Tesla is currently completing the third version of its Solar Roof, which they claim will bring the price down significantly.

Tesla’s solar roof tiles are part of Elon Musk’s plan to offer solar products with better aesthetics in order to create a distinctive brand that can be differentiated from other installers on a product basis.

He said when first announcing the product that they were working on such solar products:

“I think this is really a fundamental part of achieving differentiated product strategy,”

overall sleek design

The CEO believes that current solar products look all the same and that roofs are ugly.

The solar roof was Tesla’s solution to this problem. The tiles originally unveiled were sleek looking, but Tesla is now also making sure that they mesh with the rest of the roof for an overall sleek design.

In a new document sent to some customers and obtained by Electrek, Tesla describes the custom fittings:

“Custom designed flashings and ridgecaps fit around your home’s unique design and roof pitch while accentuating the Solar Roof tiles and ensuring maximum weather-proofing. The end result is a roof that looks better and lasts longer.”

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